Five things, pulled for your firm and your market. The same analysis we run before we take on a client.
How often Google's AI cites youYour citation count in AI Overviews and AI Mode, with ChatGPT and Gemini alongside.
The same numbers for the competitors you nameUp to five firms, side by side. You'll see who Google trusts more, and by how much.
Your authority gapAuthority score and referring domains, yours vs. theirs. This is the signal that decides who gets cited.
The pages you're closest to winningCase-intent keywords where you sit in positions 4–20, the monthly searches behind them, and what a top-three spot is worth in clicks.
Where the firms ahead of you are getting quotedThe outlets and story types behind their authority.
Pages from a real report we built for a personal injury firm. Firm names hidden; every number is real. Data from Semrush's AI visibility index (239M+ real prompts across Google AI Overviews, AI Mode, ChatGPT and Gemini); directional, not exact, and the report says so.
Why check now
Ranking #1 on Google doesn't mean what it did two years ago.
Most injury searches now get an AI answer at the top of the page. It names a few firms. The rest get scrolled past.
78%
of legal searches on Google trigger an AI Overview.
SE Ranking, AI Overviews by industry, 2026
8%
of searches with an AI Overview lead to a click on a regular result. Without one, 15%.
Pew Research Center, July 2025
1B+
people a month now use Google's AI Mode, a year after launch.
Google I/O, May 2026
How can you expect Google to respect your firm's website if it's not listed in respectable digital publications?
Ryan KleinCo-Founder, Market My Market
That's what the report shows you: which sources are vouching for your firm, which are vouching for your competitors, and how far apart you are.
Who builds it
Valeria Nuñez del Prado
Digital PR, Market My Market
Valeria works with the PR team that puts our law firm clients in Yahoo News, MSN, Fox and local NBC affiliates. That coverage is what Google and AI engines read as authority. She pulls your numbers and writes your report herself, and she's the one on the call if you want a walkthrough.
You'll find her at PILMMA, the Texas Lawyer Rumble and the Big Truck & Auto Summit most years.
Big Truck & Auto SummitTexas Lawyer RumblePILMMA Super Summit
The team
Meet the people behind the coverage.
Being an expert isn't enough if no one knows it. Our content side builds the narrative — turning what an attorney knows into a story worth a national journalist's attention. Our PR side places it. Two different jobs: captivating an audience, then successfully channeling it through a journalist. Doing both is why this works.
Karla FernandezVP of Digital PRThe difference between a press release and a story is whether a reporter would have written it anyway. Everything we pitch is built to pass that test.Sofia MorenoPR Executive
Sofia is a two-time winner of Qwoted's Top 100 in PR award, which is based on the quality of engagement and the meaningful relationships established with journalists.
Marielena ManautouPR Assistant
Jordan KimmelContent Lead
Brandi NicklausContent Specialist
Katie McLoughlinContent Editor
Where our clients get quoted
The outlets behind the authority
Earned editorial placements for Market My Market law firm clients. Not sponsored, not paid. This is the coverage Google and AI engines read as trust.
Real campaigns. Real results.
Three law firms we've run campaigns for, and what each one moved.
Don't Drink & Drive Campaign
Personal injuryCalifornia
101.3%increase in branded search clicks
650% increase in homepage impressions
6 local TV segments across major CA outlets
Litigation Campaign
Sexual assaultIndiana
200%KPI progress in second term
2,676 keywords in the top 10
27.5M estimated views
Search Visibility Campaign
Personal injuryAustin, TX
#1for “Austin personal injury attorney” (18,100 searches a month)
41% more contacts a month (63 → 89)
129% more first-time calls from Google Business Profile
Market My Market client campaigns. Each firm's own results over its own period. Yours will be different.
And when the coverage lands
+133%
Google AI Overview citations54 → 126 in six months, after one earned-media campaign
33media features
79avg. domain authority
6TV segments
KTLA · NBC Los Angeles · NBC Bay Area · Yahoo News · MSN · FOX26 · KGET 17 · 23ABC
“
We've seen a substantial boost in our rankings, website traffic, and, most importantly, new case leads.
Market My Market client. Campaign ran Dec 2025; citations measured over the following six months. One firm's results. Yours will be different.
What happens after you submit
We pull your data. Website and competitors from you. Nothing to install, no account access.
Valeria writes the report. Five sections, your market. PDF within 3 business days.
One email. She offers a 15-minute walkthrough. If you pass, that's the last you hear from us.
Fair questions
What's the catch?
There isn't one. The report is how we start conversations with firms. Some hire us for digital PR afterward. Most don't, and they still keep the report.
How exact is the data?
Directional. Semrush estimates AI citations from responses to 239M+ real prompts, and the numbers move. We print the caveat on the report instead of pretending the numbers are precise.
Is this only about Google?
Google first. AI Overviews and AI Mode are where most injury searches happen. ChatGPT and Gemini are in the report too, because the same authority signals drive all of them.
We're not a PI firm.
The benchmarks are built for personal injury, but the analysis works for any practice area. Pick “Other” under practice area and tell us yours.
Find out where you stand.
Free AI Visibility Report for personal injury firms. Your numbers next to your competitors'.
Marielena ManautouPR Assistant
Jordan KimmelContent Lead
Brandi NicklausContent Specialist
Katie McLoughlinContent Editor
